Most sellers net less than they should. My listings average 98% of list price. Here is exactly how that number holds.
Before anything else, I want to know your goals. What is your timeline? What do you need to net? What concerns do you have? I prepare a full market analysis and marketing overview before we meet, so we spend our time making decisions, not catching up.
You know what happens when you overprice your house? Nothing. No showings get scheduled, no offers come in. Pricing is the single most important decision you will make. I will show you exactly what is selling in your area and why, and we will set a number that works.
In my listings, prepared homes consistently outperform unprepared comparable sales by 3 to 5 percent. I will tell you exactly what to do and what to skip. Not everything needs fixing. A professional cleaning crew comes in before photo day. Every time.
Homes listed with professional photography and video sell 32% faster. 83% of buyers say great photos made them want to visit a home. This is not optional. Your listing goes to market on a Thursday, which consistently outperforms any other day of the week.
First, a direct mail piece goes to the neighbourhood. Most agents will tell you mailers are a waste of time. My data says otherwise. Then social media reels and ads run so buyers see your home multiple times. Then we host an open house. By the time buyers walk through the door, they are already invested.
When offers come in, we review them together. Every clause, every condition, every number on the page. In a multiple offer situation, we look at them all at once so we can compare and make the best decision. We price right from the start and hold the line when it counts.
I do not pad the list price to make you feel good. Pricing is part art, part science. I show you exactly where your home stands in today's market so we can price it with confidence, not guesswork. Then I negotiate every clause without emotion.
I built a national customer satisfaction record on one principle: solve the client's problem yourself, the first time. That did not change when I moved to real estate. You get me directly, from listing day to closing. I will pick up when you call.
Every week your home is listed, you receive a written intelligence report: showing feedback, marketing performance, market movement, and my honest recommendation. No spin. No sugarcoating. A straight read on where things stand.
Most agents go quiet after launch day. This report exists so that never happens. Every seller receives one throughout their listing.
Views, showing requests, and open house attendance tracked across every channel, week over week.
“Love the lot and the layout. The kitchen feels dated.”
Conditional interest“Strong location. Wants to compare one more before deciding.”
Active consideration“Priced fairly for the street. May return with parents.”
Returning buyerVerbatim feedback from every showing, with an honest read on what it means for your strategy.
A full action log each week so you know exactly what was done and what comes next.
Every week, until sold.
“I needed to sell quickly in a declining market. Despite few buyers, Anton sold the property in one week for a higher price than expected. His communication and availability made all three experiences great.”
“Anton went above and beyond to ensure my home was prepped in time to capitalize on the sale of my condo. Being a full-time agent, he sensed we were nearing peak prices and executed his marketing plan with perfection. I was able to sell just in time before the market took a turn. Thank you for all of your guidance and urgency Anton.”
“You will not get the push and pull with Anton. He was honest with his appraisal of my home, helped me decide what to improve and what to leave as is. He was on point with everything, always updating me on the listing and showings. In this market my property sold almost at asking price. He is an amazing negotiator. Highly recommend.”
Most sellers walk into a listing meeting blind. You will not. A free home evaluation gives you the data to negotiate from strength, not hope.
Honest answers, no jargon. If your question is not here, ask it directly.
Get a straight answer →Selling? Find out what your home is worth before anyone else does. Buying? Know your strategy before the right home appears. Either way, it starts with one conversation.